

It’s the most wonderful time of the year in Johnson County, Tennessee!
Tucked between the Blue Ridge and Appalachian Mountains, Mountain City is where small-town charm meets big mountain adventure. Explore sweeping vistas, peaceful trails, sparkling lakes, rich Appalachian heritage, and a community that treats you like family from the moment you arrive.
From outdoor adventure at Doe Mountain and Watauga Lake to live music, mountain arts and heritage, and hometown festivals, there’s something to discover in every season. Whether you're planning a scenic getaway or looking for your new favorite mountain hideaway, Johnson County is the perfect place to unwind, explore, and connect. Explore our Community Events Calendar and Find Places to Stay!
🎄✨ The Magic of the Holidays in Mountain City
🌟 Don’t miss our award-winning Christmas on Main — Saturday, December 6!
A full day of holiday fun with breakfast, the Holiday Market, Christmas Village,
Festival of Trees, the Cookie Walk, an annual Christmas parade, tree lighting,
holiday performances & more.
❄️ More holiday highlights include:
• Choose & Cut Christmas Tree Farms
• Holiday concerts & performances
• Christmas markets & pop-up shops
• Pictures with Santa at the Welcome Center
• Festive community traditions all season long
Discover the full schedule of holiday happenings and plan your Christmas getaway to Mountain City.
Your next adventure — and your new favorite holiday tradition — begins here. 🎄
Click on the image to learn more about each event. Get more details on Christmas on Main here!
Get to Know Us
Embrace our great outdoors . . .
Breathe in our fresh clean air . . .
Revel in the sound of an aviary symphony each morning . . .
And gaze up at our beautiful starry sky!
You'll quickly come to love our way of life as you enjoy our spirit of adventure . . . rich musical heritage . . . and some of the most incredible scenery anywhere in the US.
Located in the Northeast tip of Tennessee, we have become a popular vacation destination offering exciting outdoor adventures, fun on the beautiful Watauga Lake, fine dining experiences and welcoming trademark festivals.
Situated at the highest valley in the area, you will want to make Mountain City in Johnson County an annual trip!




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